There are many forms of advertisements out there if you want to get the words of your business out, such as TV advertising, word of mouth advertising, internet advertising, paper advertising, car advertising and so on.
In this article, you will be able to see how paper advertising compares to car advertising and decide for yourself which one is a more worthwhile investment.
The first thing you should take note of is the audience which either advertising vehicle can reach out to.
Nowadays, there are not as many young people who are willing to pick up a copy of newspapers to read. Hence, if you try to reach out to a young audience by using paper advertising, you will probably have not a lot of success.
If you want to reach out to a young audience, you should try to use social media advertising on platforms like Facebook and Linkedin. But if you want to reach out to the elderly audience, you will probably have more success using paper advertising than other methods such as car advertising.
Car advertising is an entirely different beast compared to paper advertising. Where paper advertising can only reach out to people who are reading the newspaper, advertisements on cars can reach out to a much larger audience. This is not hard to see why as anyone who sees the car passing by would be able to catch the advertisement. Ironically, there was once a Ford Fusion seen which had an advertisement for a particular newspaper – someone was trying to advertise their paper on a car!
Up to this point, you might probably think that the benefits of car advertising significantly outweighs the advantages of paper advertising, as car advertising can reach out to a much larger audience. But is this the case? If you think a bit harder, car advertising also has disadvantages.
One distinct disadvantage that car advertising has compared to paper advertising is that people are unable to stop and look at the ad further in detail even when the ad catches their eye. This is because the car might have passed them too fast and there is no way for the car to stop at all.
This is why you usually see car advertisements mainly loaded with pictures, for example see the Ford Fusion of 2017 simple catchphrases or slogans, or even just a simple website link. All these are just to catch the attention of people and direct them to a place where they can read up on the product or company more in detail. Another problem here is that sometimes people can easily forget them when they get home even if the ad had managed to get their attention during the day.
On the contrary, paper advertising is different as one can take the time to read the ad. He can even read the ad a hundred times if he wanted to, or even cut out the newspaper clipping. There was once a Ford Fusion advertisement in the paper which detailed all the specifications, prices and where you could buy it. Imagine if all of these were put up as an advertisement on a car? Nobody would manage to read even half of it!
Now that you are clearer on the differences between car advertising and paper advertising, you can probably make a better decision on which one you should choose.