The Role of Paper Advertising in Our Lives

It can be argued that printed advertising is coming to an end. Some also say that printed documents or advertising is no longer as effective as it used to be. Despite the advancements made with technology, printed advertising and documents still have a purpose in our lives.

Newspaper and printed media sales have declined over the last decade due to the availability of technology media. Never before has the newspaper and celebrity magazines been as easily accessed as on the screen of a computer or phone. However, there are still people who enjoy reading the paper every Sunday. Today we are going to analyze whether it’s worth advertising on paper when we could be advertising online and reach a larger audience.


  • Targeting consumers in a particular geographic location is considerably easier. No more guessing and hoping that the advertising the proper eyes. Typically, newspapers are published in local areas, across the state, or a national level. If you are trying to reach your local audience, then publishing an advertisement in your local paper will result in more eyes seeing and responding to your ad.
  • A variety of sizes and exposures are available in your local paper. You can be as creative as you want. You can put big stickers in your car and make one of your suvs look really cool.
  • Some paper offices will even offer to help you formulate the perfect advertisement fine tune it to make sure that you gain the most exposure possible. Sometimes, though, this help won’t achieve the same results as an advertising agency that has years and plenty of experience behind them. Accepting help from the newspaper office is still free and should be accepted if offered.
  • Paper advertising often is short on lead time and can help you review it before it goes on your car will allow you to tweak your ad to suit the market and economy. Every advertisement should be tweaked to suit the current condition of the market. Avoid using a one size fits all ad.
  • To gain extra exposure, you may be able to consult with the advertisement office to see if you can purchase a special area of the paper for your ad. Keep in mind that certain areas such as the middle or top of the page will cost you a pretty penny, but its well worth it in the long run. If a column is featuring a subject that is related to your ad, consider contacting the paper to see if you can run your ad alongside that column for additional exposure. Most of the time they’ll allow it and sometimes you may not have to pay a penny.
  • Newspaper advertising still has the advantage of costing less than, say advertising on the tv or on the internet. It’s up to you to decide if advertising in the newspaper is worth it to you and your business.

With all advantages come disadvantages.

Let’s take a look at some of the disadvantages:

  • Just about every newspaper has started to observe their readership decline. Most people find it more convenient and easier to click on advertisements on the web to find whatever they’re looking for. This isn’t always the case and you may want to consider running a test advertisement just to make sure that this form of advertising is right for you.
  • Sometimes there’s too much distractions in the paper for your ad to stand out. All the words look blended together and it may be hard to tell up from down. You can get around this by making yourself distinguishable by using loud designs or finding a way to draw attention to your ad somehow.
  • Creativity is limited with a paper. Despite having come a long ways from what the paper use to be, the paper is still gray and bland to look at.
  • Newspapers are constantly in your face. This makes it easier for not just your targeted audience to pick up, but possible competitors as well. If you run an advertisement for a sale, don’t be surprised if your competitor copies and pastes your same sale in their ad.

Despite many of the drawbacks and potential hang ups by using a local paper or paper to advertise your services or your company, the benefits may outweigh the drawbacks if you don’t depend entirely on paper advertising for your company. Instead, maybe use this form of advertising on the side of your regular advertising campaign to reach out to potential clients. This is how Toyota did a 2015 corolla review on paper.

3 Must-Read Books

Are you an avid reader? For many people, it’s one of the best pastimes that anyone could ever engage in.

While we often must perform reading because it’s mandatory, it can also provide an excellent way to relax and take a break from our everyday lives.

Here are the top 3 must-read books of all time, based on an aggregate of various rankings:

#1: “In Search of Lost Time” by Marcel Proust
Proust wrote this novel in seven parts, from 1913 to 1937. It’s an autobiographical account of Proust’s life, but told in an allegory as he searches for truth. Most literature experts consider the novel as a significant French fiction work of the early 1900s—if not one of the all-time greatest novels ever written.

In 1909, Proust involuntarily recalled a memory from his childhood when he tasted a twice-baked bread dipped in tea. He completed the first volume’s draft in 1912, but didn’t publish it until November 1913—at his own expense.

In the end, the author realized that all of life’s beauty he experienced throughout his life is alive forever. He regains time, and races against death to write the novel. In trying to regain lost time, he actually changed everything so that their unity and importance would be apparent.

#2: “Ulysses” by James Joyce
The novel focuses on Leopold Bloom as he travels through Dublin on June 16, 1904. The title of the book refers to Odysseus, the hero in Homer’s Odyssey. Many literary experts consider the novel to be one of the greatest literary masterpieces of the 1900s. Sometimes readers avoid the book due to its length and scope. However, the key to the book is actually the craftsmanship and complexity of his writing style.

What makes the novel so innovative is the different styles and exploratory style that Joyce uses. The stream of consciousness technique in particular was quite innovative, and has influenced many writers since the novel’s initial publication. In the novel, Leopold Bloom meets the intellectual Stephen Daedalus. One of the key features of the novel is its absence of punctuation.

#3: Don Quixote by Miguel de Cervantes
This novel is over four centuries old, yet remains a important work of fiction in the literary world. Literary experts have referred to the book as an allegory for various concepts, ranging from Christianity to materialism. The author himself has revealed that the novel’s first chapters were inspired by “The Archive of La Macha.” Meanwhile, the rest of the novel was based on the translated work of a Moorish author.

The novel centers on Alonso Quixano, a 50-year-old man who lives in the village of La Mancha. Quixano respects the ruling classes, and is not motivated by either wealth or power. The protagonist’s most valued possessions are his books. He becomes interested in stories of chivalry, and particularly of knights.

Quixano starts to sell acres of his farm, and uses the money to purchase more books. In fact, he started to read so much that he dreamed of becoming the knight in the books he read.

Steps To Help You In Speed Reading

Time is so important that you don’t want to waste it just for unnecessary and not so productive things. Like when you are a student, you have loads to do other than those books assigned for you to read—imagine how much time you would save if you could read in double time, and not just read but understand each and every content of the statement you will come across.

So here are helpful tips that will be rendered to you for a better speed reading experience. As we all know that lots of people succeed by reading a lot, because reading is the major key in learning. Speed reading will allow you to learn a bunch in just a short amount of time. Giving you an edge form anybody.

Practicing your speed reading skill may better require you a large and hard covered book, a book that is laid flat so that words in the middle will not mumble with each other. You may also need a recording tool or even just tally the time duration you are able to read the entire paragraph or page.

When all materials are set, you may now prepare yourself first by discovering the base speed of your reading ability. Here’s how you can do this.

  • Count the numbers of the words like for example for 10 lines, then you may divide the total number of words into 10, making you know the average. Now, set the time that you aim for you to finish reading it all. Now, you may measure your base speed through reading from your starting point to the finish line through reading on your normal speed within the time you allotted.
  • Next tip, is for you to avoid doing the sub vocals that is a factor of delaying your reading speed. If you notice a little voice inside of your mind that reads along with your eyes, try to eliminate them by not focusing to what you hear, it’s speed reading, and it’s all about reading. Practice to read concepts without the urge to say it.
  • Then, it’s time for you to use tools such as the pointer, this will prevent your eyes from wandering, this will make you focus in the line that you are reading that will make you do it a lot faster.
  • One of the best tips is for you to practice using your peripheral vision while reading, for this will make you read per line and not per word. Our mind has the natural capacity of understanding statements without reading the whole content.
  • After doing all the tips mentioned above, it is the time for you to take calculations of the total words you have read.

Last thing for you to bear in mind for you to totally maximize your speed in reading is for you to eliminate all potential distractions. Try to develop focus and discipline.

Our Modern Alphabet And It’s Ancestors

Even with advancements in our modern technology, relying on the written word is still the main form of communication today. Our alphabet is simple to understand, but it wasn’t always like that. Our modern alphabet use to be composed of symbols and pictures.

The First Written Language

The first written language was painted on cave walls and are as old as 20 000 BC. The paintings often depicted pictures of animals, people, and events. The closest thing to written words later discovered 17,000 years later by Sumerians.

These natives frequently recorded daily events and rituals using pictograms or simple drawings.

When civilizations became more modern there was a growing need to develop a more effective language to communicate complex conversations.

By 3,100 BC, ancient Egyptians carved or painted hieroglyphics to communicate and express concepts in the form of pictures of symbols.

A symbol of an animal could potentially communicate a source of food while the picture of a man with the sun behind his back would demonstrate old age.

Roman Numerals are still used today and symbolize individual fingers of the hand.

By 1, 600BC, Phoenicians created special symbols to replace spoken words frequently called Phonograms. Phonograms were not just for sounds, but they could also stand for words.

The modern alphabet contains symbols and phonograms. For example: A question mark is represented by?, A dollar sign is represented by $, and percent is represented by a %.

The Phoenicians were the first people to develop the first resemblance to our alphabet. An elaborate set of symbols would represent a spoken language like our very own.

Greeks and Romans Adapt the Language to Suit Their Own Needs

A culture which built their homes close to the sea, they needed to develop a way to communicate with other civilizations and people so they could trade goods.

Around 1, 000 BC, The Greeks would later adopt the alphabetic system of the Phoenician for their own use. They modified the alphabet to suit their own needs by creating different styles of handwriting. The term alphabet comes from the Greek Words Alpha and Beta.

Many years later, the Romans would adapt the alphabet from the Greeks to form the first uppercase alphabet we know of today. Handwriting for the Romans was almost like an elaborate art. They created several handwriting styles for various purposes.

A rigid type of text may be communicate letters and documents of importance. A quicker, less rigid, appearing text was for formal and everyday writing. 100 A.D, the Romans created various texts and books without their own developed style of handwriting and still improved upon it by creating a lower case alphabet and a primitive form of punctuation.

The upcoming years would result in people choosing manuscript preparation and development as their trade. This was a highly respected job back then and was practiced frequently in highly regarded buildings such as monasteries.

The Creation of Books

Books were considered highly valuable and not everyone could afford or obtain a book back then. The Romans took such pride in the creation of these books that they often decorated them with elaborate and colorful designs.

Monks would frequently dedicate their lives to the creation of a book if only to make it easier and more convenient to spread information to a world of awaiting people.

The 15th century would revolutionize the way we write today. A German goldsmith worker would develop metal molds to dip into to be pressed into paper. This is most likely how the typewriter was first invented.

The History of PaperMaking

The very first prototype of the paper was first recognized in Egypt around 3000 BC.

The Nile River was home to a special type of grass that was affectionately known as Cyprus Papyrus.

The Egyptians utilized this plant by cutting the grass into strips and soaking them in water.

The grass would be laid down on top of each other to form a mat; with a rock the Egyptian would then hammer the grass so it looked flat and allow it to dry naturally.

The resulting dry substance was thin enough to resemble parchment and was great for writing on. This new writing material would be perfect for recording religious writings, recordkeeping, and even art.

The Egyptians shared their invention with the Romans and Greeks.

During the second century AD, the Mayans developed their own method for creating a somewhat similar writing material.

Meanwhile, on the Pacific islands an alternate form of parchment was created by taking soft bark and shaping it over peculiar looking logs.

The word paper is essentially shortened from the term Papyrus. Both materials are the same in use, but the creation process differs completely.

The closest identical form of paper to ours was originally found in China by T’sai Lun in 105AD.

The Chinese eunuch enjoyed experimenting with many materials to achieve a variety of results. He would mix each individual fiber with water before submerging through the water with a screen to capture each individual fiber on the flat surface. He would then allow the vegetation to dry to form a thin sheet resembling the paper we have today.

Tibet, Japan and Korea would soon follow the same process to create paper for themselves.

During the eighth century, the first religious text was printed on the unique material by the 48th imperial ruler of Japan. He requested that millions of prayers be printed upon individual sheets. This unique project would ensure that the elaborate task of creating paper would not be forgotten.

The art of making paper rapidly spread to other countries. During the war between the Islamic communities and Tang Dynasty, paper would soon reach the shores of the western world. A fateful battle on the banks of the Taurus River ended when Islamic warriors captured Chinese papermakers as prisoners.

The warriors forced the papermakers to create paper by sending them to Samarkand.

The art of papermaking soon spread across the western world, including Baghdad, Europe, and even North Africa.

Europe developed a unique parchment around the 9th century by creating writing material created from the hides of animals. This soon became the much preferred writing material for Europe. Parchment back then was incredibly expensive and would frequently require more material than it typically would today.

A single bible would require a minimum of 300 sheep skins.

When the 15th century rolled around, paper was used on a daily basis by nearly everyone. During the year of 1439, a German goldsmith would create the first moving type of printing. This new creation would become history for the world of paper production.

To this day, modern paper and printing is considered to be one of the most important creations that has had a positive influence on our modern world.

The ever growing demand created a need to experiment with various materials to determine which materials were ideal for creating paper with. Everything from wasp nests to straw and even cabbage was experimented with to isolate the perfect parchment paper.

Experimentation with wood yielded wonderful results and is still used as the choice material to this day. The soft fibers of softwood species such as pine, fir and spruce are frequently used to produce the ideal pulp material for our paper needs.

The increasingly large demand for paper also urged paper makers to find new and efficient ways to create paper to feed the demand. As a result, more efficient paper machines were created.

In this modern society, we depend on mass production of paper for a variety of materials, including but not limited to books, money and newspapers.